Family Transportation in KL

Not something you see every day. This guy and his family were on the highway. Looks like the daily grocery trip. Notice the bag hanging from the handle bar. Mom has a bag too. That little pink shoe belongs to the little girl sitting on mom's left leg. Not sure of a number of things here. Like, what is the kid up front looking at? Maybe he is having a conversation with his sister? Like why aren't the kids wearing helmets? Like what was this guy thinking?